Who Owns Lincoln?
Who Owns Lincoln?
Posted on February 12, 2024
At Pine Tree Lincoln in Vaughan, Ontario, the legacy of Lincoln vehicles isn't just a matter of ownership; it's a historical journey. From its inception to its present-day innovation, Lincoln's story is deeply intertwined with the Ford Motor Company. But what makes a Lincoln more than just a luxury brand? Let's explore Lincoln's rich heritage and current identity under the Ford umbrella.
History and Heritage
Founded in 1917, Lincoln Motor Company holds a storied past. Named after Abraham Lincoln, it was acquired by Ford in 1922 for $8 million. This acquisition wasn't just a business deal; it was a significant milestone. Henry Ford, previously having designed luxury vehicles under the Ford name, aspired to create an exclusive luxury brand. Thus, Lincoln became synonymous with luxury and style, a distinctive branch of Ford's automotive family.
Canadian Contribution
Lincoln's global footprint includes significant Canadian involvement. The Ontario plant proudly assembles the Lincoln Nautilus, contributing to the brand's international acclaim. This Canadian touch adds a layer of pride for local enthusiasts and employees alike, showcasing the global yet connected nature of the Lincoln brand.
Innovation and Reliability
Lincoln's reputation for reliability isn't coincidental. According to JD Powers and other studies, Lincoln vehicles consistently rank high in durability and longevity. The Navigator, a flagship model, exemplifies this, blending luxury with performance and safety. Lincoln's commitment to quality ensures each vehicle, regardless of its manufacturing location, is crafted with utmost precision.
The Luxury SUV Focus
Since 2021, Lincoln has shifted its focus exclusively to SUVs and crossovers. This strategic move aligns with changing consumer preferences and positions Lincoln uniquely in the luxury vehicle segment. Vehicles like the Aviator and Corsair, produced in the United States, underscore Lincoln's dedication to this evolving market.
Personal Luxury and State Presence
Lincoln's influence extends beyond personal luxury. The brand has a prestigious history of producing state limousines for U.S. Presidents, reinforcing its status as a symbol of elegance and power. Today, this niche is represented by its sophisticated SUVs and crossovers.
Global Reach, Local Touch
Globally, Lincoln sold 188,383 vehicles in 2017, with a presence in markets like the Middle East, China, and South Korea. Despite its international reach, Lincoln retains a strong connection to its roots and local communities, like Vaughan, where Pine Tree Lincoln serves as a proud representative.
Lincoln - Owned by Ford, Appreciated by You
Who owns Lincoln? In a literal sense, it's the Ford Motor Company. But metaphorically, Lincoln is owned by every enthusiast who appreciates its blend of heritage, innovation, and luxury. It's owned by the workers in Ontario assembling the Nautilus, by the engineers designing the next-generation SUVs, and by every driver who chooses Lincoln for their journey. Visit Pine Tree Lincoln in Vaughan, Ontario, and become part of this enduring legacy.